The activities of the training course in the field of modern trends in public relations and communication management, organized by the Arab Iron and Steel Union in Cairo for the Emital Algeria group, were concluded. The program aims to provide participants with basic information related to the nature and concept of public relations. It also aims to develop communication skills and develop their performance in their various activities. The training course covered:
- The concept of the public relations function and its role in achieving the organization’s goals. - The organizational status of the public relations department and its relationship to the administrative organization. - Developing the skills of the public relations person in achieving effective communications inside and outside the organization. - Effective means of communication. - Interpersonal and communication skills. - Media monitoring skills. - Problem solving skills for employees with clients. - Customer models and audiences. - Identifying human behavior - the human personality and its components.
The program was an opportunity to exchange different opinions and cultures in the field of public relations and communication, and the trainees expressed their thanks for the good organization, both scientifically and organizationally, of the course’s activities and wished to repeat these courses in multiple fields.
The field of training is considered a major goal of the Union, which aims to increase the capabilities and expertise of human resources, including engineers and technicians, in the field of the iron and steel industry and develop them through various training programs organized by the Union in the technical, organizational, and administrative fields.
The Union has implemented a number of training courses in cooperation with Arab institutions and organizations, benefiting thousands of workers in major steel companies in the Arab world.